
Concrete today has such bad press that it is difficult to imagine a time when artisans would boast about their prowess with the material. Swamped in concrete jungle cities where trees of towers are blamed for all of societies ills, few would dare boast today of such a service.
As the architect Mies Van der Rohe noted however, “we must remember that everything depends on how we use a material, not on the material itself”. At the beginning of the 20th century, inspired by precursors such as Anatole de Baudot, the architect of the revolutionary Saint Jean de Montmartre church, everybody wanted to work with concrete. The forms and structures of buildings could now be adapted, opening up a future that would be limited only by the size of our imagination.
In the 1920s, concrete became synonymous with modernity and luxury, and when Mallet-Stevens or Le Corbusier were chosen by the elite to build their houses, this was the material the clients requested. The owners of the establishment photographed here would have been involved in such projects, and would have been naturally keen to highlight their competence to work on such prestigious constructions.

Whereas concrete buildings were once divided into two schools, described by architecture historian Bernard Marrey as the ‘lyrisme de la courbe’ (lyricism of the curve) and ‘la poésie de l'angle droit’ (poetry of the right angle), today they are grouped together with a general sentiment of penny-pinching and poverty of thought. The ubiquity of the material and the lack of reflection on its suitability and sustainability has lead to concrete cancer and crumbling public infrastructure.
Would those who created this enterprise have imagined this future? This was to be a noble material, one that they had mastered and for which they had helped build a solid reputation. It is a shame that I cannot knock on their door and ask them to put us on the right path once more.