Défense d'Afficher - again?

I previously wrote about the ubiquitous 'Defense d'afficher' signs that can be seen painted on municipal walls around France, but my attention was drawn recently to another variation on this message.

This one was a small white plaque screwed into a brick wall in a non-descript back street, but what particularly stood out was the date of the law. This was not the standard 1881 decree, but rather one that dated from 1943 and France's infamous Vichy regime.

As the scrawled message on the plaque says, this was indeed a 'loi Pétainiste' (or rather a 'loi Laval'), but what exactly is being forbidden here?

The message writer here has spotted the date, and looked to make comparisons between France's collaborist state during the Second World War and today's perceived authoritarian rulers, but in reality the law mentioned is rather banal. However, it is also one that had a big effect on the way French cities looked.

Look back at old photos of Paris and you will see advertising painted onto all visible wall surfaces. Some of these traces remain as so called 'ghost signs', but this law is in fact the edict that signed their death warrant. It was the first law in the country that seeked to protect the esthetics of the city from rampant advertising, limiting the publicity to a restrictive maximum size and height.

Two questions remain though. Whilst the world was at war, why was the Vichy regime worrying about city esthetics? Secondly, why is a law voted by this regime still applicable today?

The first question is very difficult to answer. It is unlikey that the law had anything to do with restricting the actions of the resistance, and is probably more a reflection of the lack of important decisions the puppet state had to make.

Concerning the second question, the answer is that many of the Vichy regime's voted laws were allowed to stand after the war. As soon as De Gaulle returned to France and assumed leadership of the country, the collaborationist government was declared null and void. However, in the interests of simplicity, only the laws relating to the war were immediately repealed. All other laws were examined by jurists and very often reissued with no modifications, including the addition of a 'Mother's Day' to the French calendar!