Everybody is talking about the future Grand Paris but nobody seems quite sure what this label represents. Through its move from Paris to Pantin, could a major advertising agency be pointing the way forward?
A mile or so beyond the Paris city limits, unofficially defined by the winding périphérique motorway, stands an imposing concrete and glass edifice. Although softened by the canal that runs alongside, the robust industrial origins of the building remain written large. This structure – the Magasins Généraux - was originally built in the 1930s as a grain warehouse before being taken over by French Customs. It was finally abandoned in the early 1990s.